當前中(zhong)(zhong)(zhong)國家(jia)(jia)(jia)(jia)(jia)居(ju)行(xing)業(ye)(ye)(ye)(ye)(ye)面(mian)臨(lin)著重(zhong)大(da)(da)(da)(da)挑(tiao)戰(zhan)(zhan)，這(zhe)(zhe)種(zhong)挑(tiao)戰(zhan)(zhan)是(shi)(shi)前所未有(you)的(de)。疫情(qing)前，行(xing)業(ye)(ye)(ye)(ye)(ye)市(shi)場供(gong)應(ying)整體(ti)增長(chang)但(dan)局(ju)部波(bo)動(dong)，發(fa)展(zhan)(zhan)速度(du)(du)較快。近(jin)年(nian)(nian)來(lai)(lai)，因(yin)房地產(chan)(chan)(chan)銷售形勢變(bian)化(hua)(hua)，與房產(chan)(chan)(chan)緊密(mi)相關的(de)家(jia)(jia)(jia)(jia)(jia)具(ju)(ju)行(xing)業(ye)(ye)(ye)(ye)(ye)大(da)(da)(da)(da)面(mian)積遇冷，挑(tiao)戰(zhan)(zhan)嚴(yan)峻。勞(lao)動(dong)力(li)結構(gou)變(bian)化(hua)(hua)也給家(jia)(jia)(jia)(jia)(jia)具(ju)(ju)行(xing)業(ye)(ye)(ye)(ye)(ye)帶來(lai)(lai)深刻(ke)影響。過(guo)去(qu)(qu)五年(nian)(nian)，第(di)三(san)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)（服務業(ye)(ye)(ye)(ye)(ye)）新(xin)(xin)增8000多(duo)萬人，第(di)二產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)（工業(ye)(ye)(ye)(ye)(ye)和(he)(he)(he)建筑業(ye)(ye)(ye)(ye)(ye)）減少500多(duo)萬人，大(da)(da)(da)(da)量(liang)人員(yuan)從(cong)第(di)二產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)轉(zhuan)向第(di)三(san)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)，以(yi)勞(lao)動(dong)密(mi)集為(wei)主(zhu)的(de)家(jia)(jia)(jia)(jia)(jia)居(ju)制(zhi)(zhi)(zhi)(zhi)造(zao)(zao)業(ye)(ye)(ye)(ye)(ye)面(mian)臨(lin)重(zhong)大(da)(da)(da)(da)轉(zhuan)折(zhe)點(dian)。從(cong)其他(ta)勞(lao)動(dong)密(mi)集型(xing)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)看，服飾、紡織、制(zhi)(zhi)(zhi)(zhi)鞋業(ye)(ye)(ye)(ye)(ye)過(guo)去(qu)(qu)五年(nian)(nian)共減少近(jin)300萬人，收(shou)縮主(zhu)因(yin)是(shi)(shi)經濟周期(qi)下(xia)行(xing)，也有(you)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)轉(zhuan)移因(yin)素。由此(ci)推(tui)測(ce)，家(jia)(jia)(jia)(jia)(jia)居(ju)制(zhi)(zhi)(zhi)(zhi)造(zao)(zao)業(ye)(ye)(ye)(ye)(ye)人數下(xia)降只(zhi)會(hui)更多(duo)。同時，大(da)(da)(da)(da)模型(xing)AI等(deng)(deng)技(ji)術(shu)廣泛運用(yong)，推(tui)動(dong)家(jia)(jia)(jia)(jia)(jia)具(ju)(ju)制(zhi)(zhi)(zhi)(zhi)造(zao)(zao)領(ling)域變(bian)革。從(cong)“金斧中(zhong)(zhong)(zhong)國家(jia)(jia)(jia)(jia)(jia)居(ju)材(cai)(cai)(cai)料(liao)(liao)創新(xin)(xin)大(da)(da)(da)(da)賽(sai)”的(de)材(cai)(cai)(cai)料(liao)(liao)創新(xin)(xin)角度(du)(du)看，過(guo)去(qu)(qu)兩(liang)屆大(da)(da)(da)(da)賽(sai)及(ji)籌備(bei)的(de)五年(nian)(nian)間，存(cun)(cun)在社會(hui)對高(gao)(gao)端新(xin)(xin)材(cai)(cai)(cai)料(liao)(liao)、新(xin)(xin)技(ji)術(shu)需求范圍(wei)遠(yuan)超原有(you)接觸領(ling)域，且這(zhe)(zhe)些技(ji)術(shu)和(he)(he)(he)材(cai)(cai)(cai)料(liao)(liao)多(duo)處于(yu)行(xing)業(ye)(ye)(ye)(ye)(ye)上游，到實際(ji)(ji)應(ying)用(yong)有(you)兩(liang)三(san)個階段(duan)差距的(de)問(wen)題(ti)。我(wo)雖(sui)不(bu)(bu)在崗但(dan)一直(zhi)希望借助工信部、中(zhong)(zhong)(zhong)國工程院等(deng)(deng)力(li)量(liang)推(tui)動(dong)相關工作，目標是(shi)(shi)引入各方(fang)力(li)量(liang)，不(bu)(bu)局(ju)限于(yu)某一技(ji)術(shu)，從(cong)材(cai)(cai)(cai)料(liao)(liao)、應(ying)用(yong)和(he)(he)(he)制(zhi)(zhi)(zhi)(zhi)造(zao)(zao)等(deng)(deng)方(fang)面(mian)推(tui)動(dong)行(xing)業(ye)(ye)(ye)(ye)(ye)發(fa)展(zhan)(zhan)。行(xing)業(ye)(ye)(ye)(ye)(ye)內不(bu)(bu)少企(qi)業(ye)(ye)(ye)(ye)(ye)存(cun)(cun)在“路徑依賴”問(wen)題(ti)，如同英特爾(er)兩(liang)位高(gao)(gao)管曾面(mian)臨(lin)的(de)情(qing)況(kuang)，他(ta)們(men)(men)在內存(cun)(cun)板塊投入大(da)(da)(da)(da)卻難突(tu)破，主(zhu)動(dong)砍掉該(gai)板塊使英特爾(er)邁向新(xin)(xin)高(gao)(gao)度(du)(du)。家(jia)(jia)(jia)(jia)(jia)具(ju)(ju)行(xing)業(ye)(ye)(ye)(ye)(ye)許(xu)多(duo)企(qi)業(ye)(ye)(ye)(ye)(ye)沿舊路發(fa)展(zhan)(zhan)，即便不(bu)(bu)暢(chang)也難改方(fang)向，最(zui)大(da)(da)(da)(da)問(wen)題(ti)在于(yu)克服固有(you)模式、自我(wo)變(bian)革，而(er)(er)不(bu)(bu)完全是(shi)(shi)新(xin)(xin)技(ji)術(shu)沖擊。2024年(nian)(nian)，顧家(jia)(jia)(jia)(jia)(jia)、索(suo)菲亞等(deng)(deng)企(qi)業(ye)(ye)(ye)(ye)(ye)取得成功(gong)經驗(yan)，也有(you)不(bu)(bu)少企(qi)業(ye)(ye)(ye)(ye)(ye)去(qu)(qu)到國外辦廠開店，推(tui)出自主(zhu)品(pin)牌，開始“走出去(qu)(qu)”，從(cong)不(bu)(bu)同路途邁向國際(ji)(ji)市(shi)場，為(wei)行(xing)業(ye)(ye)(ye)(ye)(ye)提(ti)供(gong)借鑒。當下(xia)，中(zhong)(zhong)(zhong)國家(jia)(jia)(jia)(jia)(jia)居(ju)行(xing)業(ye)(ye)(ye)(ye)(ye)最(zui)大(da)(da)(da)(da)課題(ti)是(shi)(shi)研究全球(qiu)戰(zhan)(zhan)略(lve)和(he)(he)(he)經濟格局(ju)下(xia)的(de)發(fa)展(zhan)(zhan)方(fang)向，在當前制(zhi)(zhi)(zhi)(zhi)造(zao)(zao)現狀及(ji)中(zhong)(zhong)(zhong)美、中(zhong)(zhong)(zhong)歐競爭格局(ju)下(xia)，思考發(fa)展(zhan)(zhan)策略(lve)，規劃未來(lai)(lai)十年(nian)(nian)甚至(zhi)二十年(nian)(nian)的(de)全球(qiu)布(bu)局(ju)。家(jia)(jia)(jia)(jia)(jia)居(ju)產(chan)(chan)(chan)品(pin)是(shi)(shi)一種(zhong)人類長(chang)期(qi)使用(yong)的(de)用(yong)品(pin)，只(zhi)會(hui)隨著社會(hui)發(fa)展(zhan)(zhan)變(bian)化(hua)(hua)而(er)(er)變(bian)化(hua)(hua)，卻永(yong)遠(yuan)不(bu)(bu)會(hui)消(xiao)(xiao)失。幾千年(nian)(nian)以(yi)來(lai)(lai)是(shi)(shi)這(zhe)(zhe)樣(yang)，幾萬年(nian)(nian)以(yi)來(lai)(lai)也是(shi)(shi)這(zhe)(zhe)樣(yang)，而(er)(er)人們(men)(men)對于(yu)美好居(ju)家(jia)(jia)(jia)(jia)(jia)生活的(de)向往不(bu)(bu)會(hui)中(zhong)(zhong)(zhong)斷，所以(yi)，我(wo)們(men)(men)要把(ba)最(zui)好的(de)產(chan)(chan)(chan)品(pin)，最(zui)新(xin)(xin)最(zui)優秀的(de)材(cai)(cai)(cai)料(liao)(liao)提(ti)供(gong)給消(xiao)(xiao)費者(zhe)。

智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)化(hua)(hua)(hua)” 是家(jia)居(ju)行業(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)展(zhan)的(de)(de)(de)關鍵趨(qu)勢(shi)(shi)，但目(mu)前在行業(ye)(ye)(ye)(ye)(ye)(ye)內的(de)(de)(de)應用(yong)(yong)(yong)尚處(chu)于初級階(jie)段，智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)與(yu)(yu)(yu)(yu)(yu)(yu)家(jia)具(ju)(ju)(ju)（或(huo)家(jia)居(ju)）的(de)(de)(de)融(rong)合(he)程度較低。主要原因有以(yi)下(xia)(xia)幾點：1、技術(shu)門檻與(yu)(yu)(yu)(yu)(yu)(yu)研(yan)發(fa)(fa)(fa)成(cheng)本較高：家(jia)具(ju)(ju)(ju) “智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)化(hua)(hua)(hua)” 依賴物聯網、AI、大(da)數(shu)(shu)據等技術(shu)。傳(chuan)統(tong)(tong)家(jia)具(ju)(ju)(ju)企業(ye)(ye)(ye)(ye)(ye)(ye)缺乏相關技術(shu)、人才(cai)和(he)(he)(he)經驗(yan)，且智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)技術(shu)研(yan)發(fa)(fa)(fa)應用(yong)(yong)(yong)資金投入大(da)，中小企業(ye)(ye)(ye)(ye)(ye)(ye)難以(yi)承(cheng)受。部(bu)分企業(ye)(ye)(ye)(ye)(ye)(ye)因循守舊，對(dui)(dui)智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)化(hua)(hua)(hua)轉型積極性(xing)(xing)(xing)不(bu)高，導致(zhi)智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)產(chan)(chan)(chan)品(pin)(pin)(pin)研(yan)發(fa)(fa)(fa)和(he)(he)(he)推廣遲緩。2、用(yong)(yong)(yong)戶(hu)需求(qiu)與(yu)(yu)(yu)(yu)(yu)(yu)消費(fei)認(ren)知有限：消費(fei)者(zhe)對(dui)(dui)智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)家(jia)居(ju)認(ren)知有限，尤其是老年(nian)群(qun)體(ti)，對(dui)(dui)其功(gong)能(neng)(neng)(neng)和(he)(he)(he)優(you)勢(shi)(shi)了解不(bu)足(zu)，仍傾向傳(chuan)統(tong)(tong)家(jia)具(ju)(ju)(ju)。此(ci)外，用(yong)(yong)(yong)戶(hu)需求(qiu)不(bu)明確且差(cha)異大(da)，同時擔(dan)憂數(shu)(shu)據安全(quan)和(he)(he)(he)隱私問題(ti)。3、產(chan)(chan)(chan)品(pin)(pin)(pin)設計與(yu)(yu)(yu)(yu)(yu)(yu)使用(yong)(yong)(yong)體(ti)驗(yan)不(bu)足(zu)：部(bu)分智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)家(jia)具(ju)(ju)(ju)重功(gong)能(neng)(neng)(neng)輕美(mei)觀融(rong)合(he)，實(shi)(shi)用(yong)(yong)(yong)性(xing)(xing)(xing)不(bu)足(zu)。一(yi)(yi)些智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)功(gong)能(neng)(neng)(neng)僅為簡(jian)單程序(xu)化(hua)(hua)(hua)控制(zhi)，未(wei)解決用(yong)(yong)(yong)戶(hu)痛點，甚至(zhi)增加操作復雜性(xing)(xing)(xing)，無法提(ti)(ti)(ti)供(gong)(gong)足(zu)夠價值。4、行業(ye)(ye)(ye)(ye)(ye)(ye)標(biao)準(zhun)與(yu)(yu)(yu)(yu)(yu)(yu)協(xie)同兼容缺失：智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)家(jia)居(ju)行業(ye)(ye)(ye)(ye)(ye)(ye)缺乏統(tong)(tong)一(yi)(yi)標(biao)準(zhun)，品(pin)(pin)(pin)牌間競爭激(ji)烈(lie)但協(xie)同不(bu)足(zu)，產(chan)(chan)(chan)品(pin)(pin)(pin)兼容性(xing)(xing)(xing)差(cha)，影響用(yong)(yong)(yong)戶(hu)體(ti)驗(yan)，增加企業(ye)(ye)(ye)(ye)(ye)(ye)研(yan)發(fa)(fa)(fa)推廣難度。同時，市場需求(qiu)分散(san)，個性(xing)(xing)(xing)化(hua)(hua)(hua)差(cha)異大(da)，企業(ye)(ye)(ye)(ye)(ye)(ye)難以(yi)精準(zhun)把握。對(dui)(dui)此(ci)，家(jia)具(ju)(ju)(ju)企業(ye)(ye)(ye)(ye)(ye)(ye)可從以(yi)下(xia)(xia)方(fang)面把握機遇：1、聚焦用(yong)(yong)(yong)戶(hu)需求(qiu)與(yu)(yu)(yu)(yu)(yu)(yu)產(chan)(chan)(chan)品(pin)(pin)(pin)研(yan)發(fa)(fa)(fa)：深入挖掘消費(fei)者(zhe)痛點，借助(zhu)大(da)數(shu)(shu)據提(ti)(ti)(ti)供(gong)(gong)個性(xing)(xing)(xing)化(hua)(hua)(hua)智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)方(fang)案(an)(an)，開發(fa)(fa)(fa)智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)沙發(fa)(fa)(fa)、智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)床(chuang)墊等創(chuang)新實(shi)(shi)用(yong)(yong)(yong)產(chan)(chan)(chan)品(pin)(pin)(pin)。2、加強(qiang)技術(shu)融(rong)合(he)與(yu)(yu)(yu)(yu)(yu)(yu)能(neng)(neng)(neng)力提(ti)(ti)(ti)升(sheng)：與(yu)(yu)(yu)(yu)(yu)(yu)科(ke)技、互(hu)聯網企業(ye)(ye)(ye)(ye)(ye)(ye)跨界合(he)作，引(yin)入先(xian)進技術(shu)，共同開發(fa)(fa)(fa)產(chan)(chan)(chan)品(pin)(pin)(pin)服務。參與(yu)(yu)(yu)(yu)(yu)(yu)標(biao)準(zhun)制(zhi)定推廣，提(ti)(ti)(ti)升(sheng)智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)化(hua)(hua)(hua)水平和(he)(he)(he)兼容性(xing)(xing)(xing)，降(jiang)本拓市場。3、拓寬市場宣傳(chuan)與(yu)(yu)(yu)(yu)(yu)(yu)用(yong)(yong)(yong)戶(hu)體(ti)驗(yan)：持續宣傳(chuan)提(ti)(ti)(ti)升(sheng)消費(fei)者(zhe)認(ren)知，優(you)化(hua)(hua)(hua)用(yong)(yong)(yong)戶(hu)體(ti)驗(yan)，讓其感受智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)家(jia)具(ju)(ju)(ju)便捷，增強(qiang)信(xin)任和(he)(he)(he)購買意愿。4、實(shi)(shi)現模(mo)式創(chuang)新與(yu)(yu)(yu)(yu)(yu)(yu)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)協(xie)同：利用(yong)(yong)(yong)數(shu)(shu)字技術(shu)優(you)化(hua)(hua)(hua)供(gong)(gong)應鏈(lian)管理，實(shi)(shi)現信(xin)息共享(xiang)協(xie)同。通過商業(ye)(ye)(ye)(ye)(ye)(ye)模(mo)式創(chuang)新與(yu)(yu)(yu)(yu)(yu)(yu)供(gong)(gong)應鏈(lian)協(xie)同，提(ti)(ti)(ti)供(gong)(gong)一(yi)(yi)站(zhan)式智(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)家(jia)居(ju)方(fang)案(an)(an)，并降(jiang)低庫存(cun)和(he)(he)(he)物流成(cheng)本，提(ti)(ti)(ti)高產(chan)(chan)(chan)品(pin)(pin)(pin)的(de)(de)(de)透明度和(he)(he)(he)可追溯性(xing)(xing)(xing)。

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